The Bangalore Brand
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Case Details:
Case Code : ECON014
Case Length : 14 Pages
Period : 1985-2004
Pub Date : 2004
Teaching Note : Available
Organization : -
Industry : -
Countries : India
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ECON014) click on the button below, and select the case from the list of available cases:
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Excerpts
Competition
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Competition to Bangalore has come from cities like
Hyderabad, Chennai, Pune, NCR, Kolkata, Jaipur, Chandigarh, Pune, and
Kochi, among others. Wipro Ltd., with 11,000 employees in Bangalore, has
been looking for growth beyond Bangalore. "Bangalore is a zero-sum game.
In terms of infrastructure, there has not been any material improvement
in the last five years. As a result, it is becoming difficult to sustain
growth here. As part of our retention management, we want to move for an
incremental growth outside Bangalore as much as possible," said Vivek
Paul, vice-chairman, Wipro. As per reports, IBM Corp. has been
considering Kolkata as the hub for its software and IT services
activities in India. |
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Said Kiran Karnik, President, Nasscom, "The city (Bangalore) attracts new
entrants, but bigger players are beginning to look elsewhere." Added Subroto
Bagchi, COO, MindTree, "Bangalore has not yet lost its edge, however, if the
situation deteriorates, it could lose business to smaller towns and cities,
where lower population levels provide more room for growth."...
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Looking Ahead
A CII paper brought out in 2004 recommended to the Karnataka government
to put in place a plan for implementation of infrastructure projects
like the IT corridor project and the Bangalore-Mysore Expressway
project. In order to decongest Bangalore and spread development across
the state, the paper recommended that the government support the
development of satellite townships and other cities in Karnataka.
According to Nasscom, India is expected to achieve revenues of $62
billion by 2008-09 and $148 billion by 2012 in ITES / IT, at a CAGR of
35 per cent over 2003 to 2012... |
Exhibits
Exhibit I: Location of Bangalore
Exhibit II: The Top 20 IT Software and Service Exporters from India (Excluding ITeS-BPO)
Exhibit III: Software Exports from Companies Registered at Different STPI
Locations (2002-03)
Exhibit IV: Leading Research Institutions in Bangalore
Exhibit V: Software Exports from STPI Registered Companies in Bangalore
Exhibit VI: Global ITeS/ IT Market (USD Billion)
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